Far too Worn out To Cook?-Dream Dinners Offer The Perfect Solution
A dream dinner may bring to mind a free steak for some people. Dream Dinners is also a clever food franchise that’s growing fast. It involves locations where people can go to cook according to menus, then take the food home to serve throughout the month. It’s one of those ideas that has people slapping their foreheads while exclaiming “why didn’t I think of that”?
Americans are busier than ever before. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise lives in that space.
It works something like this. Patrons go in and select some or all of 14 meals from a menu. Food is then purchased by serving. Now while still at the store, they cook. There are both private and public supervised creative cooking sessions. This is a lot like a chef at a restaurant coming out to direct the diners in preparing the food.
The meals are a lot less expensive than it would appear when the concept is first described. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all 14 meals. The cost per serving with the sides is about $5. That’s a great deal for the food plus the cooking instruction.
These locations are franchises people own. And there’s been some controversy behind the franchise. The food and menus are fine, but the franchise owners may have a problem. Forbes magazine published a detailed account of Dream Dinners in early 2008. The company didn’t look very good in the article. It expanded very quickly, attracting entrepreneurs with its unique concept. But it seems the business plan wasn’t strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.
Business controversy aside, Dream Dinners is a wonderful concept that allows busy people living the 21st century fast-paced life a way to return to some of the home spun food value of the past decades.
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